Comparisons
Every comparison on this site follows one rule: facts from the other party's own public pages, each dated and linked, no adjectives about them, and PublishSense's own limits in the same table. Product-by-product pages are added as they are researched; until then, the ways of keeping a blog going are compared below.
Five ways to keep a business blog publishing
| Approach | Who decides the topic | Sources checked | Cost, typical | What stops it |
|---|---|---|---|---|
| Writing it yourself | You | As many as you check | Your hours | The hours run out first |
| A content agency | The agency, from a brief | Varies by agency | Quoted per post or per month; the figures in the value ledger are dated | Budget; a brief nobody updates |
| A freelance writer | You, or the writer | Varies by writer | Per post | Availability; the topic list |
| Auto-blogging tools | Keywords you paste, or the tool | Often none; text from the model's memory | Per plan | Thin posts Google's guidance calls scaled content |
| PublishSense | Evidence: your search data, the questions asked, gaps competitors left | Every figure linked to a page it opened, or it is not written | The plans | Your own choices: pausing, the schedule, an unpaid plan. Nothing else |
PublishSense's own limits, stated
- It runs on WordPress only.
- It writes from public sources and your own material. It cannot know what happened in your business this week unless you tell it, or your author answers the weekly questions.
- It does not promise rankings, traffic or citations, and neither should anyone else.
- Social sharing needs each network's own approval screen once; X needs a developer app with credits, which the plugin walks you through.
- PublishSense Cloud (writing without your own AI keys) is not live yet; paid plans use your own Anthropic and OpenAI keys until it is.
Read a comparison you think is unfair? Write to hello@publishsense.com with the source and it is corrected within a day.