Free, by email
PublishSense
The rise and fall of SEO tricks, what search and AI reward now, and why the next article should be decided before it's written. By “Dr Jim” Goetz, NBCE, CSCS.
Start with Chapter 18. That's the 20-minute version: every lesson from the book on one page, written as the checklist an automated blog has to pass.
Where should the book go?
Prefer paper? The paperback on Amazon.
What's in it
Part one: how we got here
Twenty years of tricks that worked until they didn't, and what each one taught the search engines to punish.
Part two: what search and AI reward now
Google's own guidance on helpful content and AI, read closely; how answer engines choose sources; what a cited page has in common.
Part three: deciding before writing
Why the next article should be chosen from evidence, not a blank page: your own search data, the questions people ask, what competitors haven't answered.
Chapter 18: the checklist
Every lesson as the list a post has to pass. It's the same list PublishSense's software checks.
The book is 159 pages, 6 by 9 inches. It was drafted with help from AI and edited by its author; every claim in it carries its source. Appendix A promises a free report, “What should you publish next?”, which you can request here.